AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on Android in UAE Q1 2023
Explore the performance trends of the top 5 beauty retail apps on Android in the UAE during Q1 2023. See how Bath&BodyWorks, Sephora UAE, Nykaa, Arabian Oud, and Purplle fared in terms of downloads and active users.
In Q1 2023, the top 5 beauty retail apps on Android in the United Arab Emirates exhibited varied performance trends. Here's a closer look at the weekly downloads and active users of these apps based on data from Sensor Tower.
[M.H. Alshaya Co. W.L.L.]'s Bath&BodyWorks saw a significant drop in weekly downloads, starting at 2.6K in early January and falling to 367 by the end of March. Weekly active users also declined from 7.7K to 4K over the quarter.
[SEPHORA]'s Sephora UAE: Beauty, Makeup experienced a more stable performance. Weekly downloads increased from 316 at the beginning of January to 956 by the end of March. Active users remained relatively steady, fluctuating between 6.7K and 7.7K throughout the quarter.
[Nykaa.com]'s Nykaa - Beauty Shopping App showed modest weekly download numbers, ranging from 142 to 199. Active users hovered around 2.8K throughout the quarter, indicating a consistent user base.
[ArabianOud]'s العربية للعود | Arabian Oud had a stable number of downloads, with a slight increase from 133 in early January to 208 by the end of March. Active users remained stable, averaging around 1K.
Lastly, [Purplle.com]'s Purplle Online Beauty Shopping maintained consistent download figures, with weekly downloads fluctuating between 111 and 170. Active users showed a gradual increase from 737 to 911 over the quarter.
For more detailed insights and data, visit Sensor Tower.